Monthly Archives: December 2017

Do you have marketing myopia?

Posted on December 28, 2017 by Marie

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading →

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Finding your own and understanding different personality styles

Posted on December 19, 2017 by Marie

People communicate in predictable patterns or styles.  There are clues in what people say and do that can give you a clear idea of their dominant personality style.  Each person has a communication pattern that is his or her “comfort … Continue reading →

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Explore the best way to grow your business with Ansoff’s Matrix

Posted on December 14, 2017 by Marie

Ansoff’s Matrix was first published in the Harvard Business Review in 1957.  Since its publication, it has given generations of marketers and business strategists a quick and simple way of thinking about growth. In essence, this is the grid.

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Are you an effective networker?

Posted on December 11, 2017 by Elite Edge

In order to be truly successful at networking it is absolutely critical that you keep your promises – be sure to do what you say you will do. Few things can be more damaging to your credibility as a reliable … Continue reading →

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Collaboration

Posted on December 6, 2017 by Marie

Do you sometimes look at larger projects and decide not to go for them because you don’t have the capacity to deliver, even though the project is right up your street? If so, consider collaboration.  The two types of collaboration … Continue reading →

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