Author Archives: Marie

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

Get the most out of your meetings

When you have a meeting, how do you handle it?  Do you research everything in advance or simply turn up and “wing it”?  I’m not just talking about new client meetings here, but any meeting.

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Being the (second) best

The benefits of employing a “Pepsi” strategy for your small business Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be … Continue reading

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I hear you… but I’m not listening

Effective listening is not a passive occupation!  It requires considerable mental effort, not only to comprehend but also to sift the words for further use.  Many people think hearing is enough.  It isn’t! Hearing does not mean listening. Hearing is … Continue reading

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Customer contact points – which one could lose you the business?

Do you know what your customer contact points are?  Receiving your business card, speaking to your receptionist, receiving an email and visiting your website are just a few. Are they effective? It is good practice to study every point that … Continue reading

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Bringing new products to the market

Otherwise known as the idea train, an entrepreneurs’ way if thinking is her biggest strength and, if not carefully managed, could be her biggest curse. I probably have a new idea every day. And at the time I have it, … Continue reading

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How you can deliver to each personality style

Whether you are a driver, amiable, expressive or analytical personality style, this grid will help you to understand what a person with a given style is wanting when you speak with them for the first time.  It illustrates how you … Continue reading

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Personality styles – descriptives common to each

Here are some attributes usually associated with the different personality styles. DRIVER DeterminedThoroughDecisiveResponsible PushyDominatingHarshSevere AMIABLE SupportiveRespectableDependableWilling ConformingHesitantUndisciplinedEmotional EXPRESSIVE PersonableStimulatingEnthusiasticDramatic OpinionatedExcitableReactiveUnpredictable ANALYTICAL PersistentSeriousOrderlyIndustrious UncommunicativeIndecisiveStuffyExacting

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Do you have marketing myopia?

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading

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Finding your own and understanding different personality styles

People communicate in predictable patterns or styles.  There are clues in what people say and do that can give you a clear idea of their dominant personality style.  Each person has a communication pattern that is his or her “comfort … Continue reading

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Explore the best way to grow your business with Ansoff’s Matrix

Ansoff’s Matrix was first published in the Harvard Business Review in 1957.  Since its publication, it has given generations of marketers and business strategists a quick and simple way of thinking about growth. In essence, this is the grid.

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