Author Archives: Marie

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

Explore the best way to grow your business with Ansoff’s Matrix

Ansoff’s Matrix was first published in the Harvard Business Review in 1957.  Since its publication, it has given generations of marketers and business strategists a quick and simple way of thinking about growth. In essence, this is the grid.

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Collaboration

Do you sometimes look at larger projects and decide not to go for them because you don’t have the capacity to deliver, even though the project is right up your street? If so, consider collaboration.  The two types of collaboration … Continue reading

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Four strategies for cutting your to-do list in half (article by Michael Hyatt)

Michael Hyatt’s revelations below about time management are very easy to appreciate, and the ‘Two Minute Rule’ from David Allen is a real gem – and so simple I kick myself for not doing this sooner. But I suppose when … Continue reading

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Selling services is different from selling products

If you are a service-based business then the ability to sell is vital to your long-term success.  Selling professional services is however different to selling products.  You are selling your experience and skills in the form of billable time.  It … Continue reading

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Don’t confuse your offer, have one clear and consistent message

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading

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What makes you ‘Different’ or just ‘different’?

What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading

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11 tips for customer acquisition

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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3 magic words that boost ad response

Key to success is avoiding hype For the small business owner, advertising is a critical expense that helps to drive customers through the doors or to a website on the Internet in the hopes that they will spend their money. … Continue reading

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No two services are exactly the same

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading

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What is strategy?

We are often asked to define what we mean as strategy.  It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.

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