Do you know what your customer contact points are? Receiving your business card, speaking to your receptionist, receiving an email and visiting your website are just a few.
Are they effective? It is good practice to study every point that your company makes contact with a prospect. Think about your office or store – does it fit with your image? Do your brochures and sales team do you justice?
If not then the moment your prospect engages with you in any manner could be the moment when you lose that business forever. Make sure that you maximise the opportunities that every contact point provides you with. Ask yourself, what could you do to make a great impression at every point?
This is not to say that your contact points stop once that prospect becomes a client of course, but alot of companies work very hard to win new business by putting in lots of personal attention and time into the new relationship. You have to continue this once you have won the business – a phone call to say hello, a meeting to discuss progress etc – you will know the best way to maintain contact with your customers for your own business.
If you would like to discuss your customer contact points in more depth or put a structured and consistent programme in pace, please contact me.
