Category Archives: Business Development

Do you have marketing myopia?

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading

Posted in Business Development, Planning | Tagged , , , , , , | Leave a comment

Are you an effective networker?

In order to be truly successful at networking it is absolutely critical that you keep your promises – be sure to do what you say you will do. Few things can be more damaging to your credibility as a reliable … Continue reading

Posted in Lead generation, Meetings, Networking | Tagged , , , , , , , , | Leave a comment

Don’t confuse your offer, have one clear and consistent message

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading

Posted in Business Development, Communications, Copywriting, Direct Mail, Marketing, Promotions & Incentives, Strategy | Tagged , , , , , | Leave a comment

11 tips for customer acquisition

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

Posted in Business Development, Customer Satisfaction | Tagged , , | Leave a comment

Branded content (PDFs) for effective communications

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading

Posted in Branding, Business Development, Communications, Design, Lead generation, Marketing, Promotions & Incentives, Social Media | Tagged , , | Leave a comment

If you can’t change it, then use it to your advantage

We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading

Posted in Business Development, Marketing, Planning, Strategy | Tagged , , , , | Leave a comment

5 strategies to kick-start your lead generation process

We all know what we should be doing but sometimes a quick recap revitalises our focus. The best marketers channel their efforts at the front end of the sales and marketing process and here are 5 ways to revitalise lead … Continue reading

Posted in Lead generation | Tagged , , | Leave a comment

Eeny, meeny, miny, moe – I’ll have that one..

How do you make your prospects choose you above your competitors?  What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading

Posted in Business Development, Pitching | Tagged , , , , , , | Leave a comment

Never underestimate the value of a contact

Regardless of how unlikely it may first appear to be, anyone could be a valuable business contact. The most obvious question being, ‘How can you know who they know?’ You can bet that the first time you make the mistake … Continue reading

Posted in Business Development, Communications | Tagged , , | Leave a comment

Give your customers a reason to listen to you

Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading

Posted in Business Development, Communications, Copywriting, Marketing, Promotions & Incentives, Strategy | Tagged , , , , , , | Leave a comment