Category Archives: Business Development

The power of one

Posted on July 7, 2018 by Elite Edge

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading →

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Quick ideas for fast marketing results

Posted on June 15, 2018 by Elite Edge

As you start to develop your marketing strategies and begin to implement the work required, progress is 0f course being being made but some things take time to nurture. Here are 8 ideas for you to explore that have the … Continue reading →

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Do the hardest things well

Posted on February 1, 2018 by Elite Edge

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading →

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Customer contact points – which one could lose you the business?

Posted on January 30, 2018 by Marie

Do you know what your customer contact points are?  Receiving your business card, speaking to your receptionist, receiving an email and visiting your website are just a few. Are they effective? It is good practice to study every point that … Continue reading →

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Do you have marketing myopia?

Posted on December 28, 2017 by Marie

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading →

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Are you an effective networker?

Posted on December 11, 2017 by Elite Edge

In order to be truly successful at networking it is absolutely critical that you keep your promises – be sure to do what you say you will do. Few things can be more damaging to your credibility as a reliable … Continue reading →

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Don’t confuse your offer, have one clear and consistent message

Posted on October 6, 2017 by Marie

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading →

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11 tips for customer acquisition

Posted on September 4, 2017 by Marie

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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Branded content (PDFs) for effective communications

Posted on August 29, 2017 by Elite Edge

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading →

Posted in Branding, Business Development, Communications, Design, Lead generation, Marketing, Promotions & Incentives, Social Media | Tagged , , | Leave a comment

If you can’t change it, then use it to your advantage

Posted on August 13, 2017 by Elite Edge

We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading →

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