Tag Archives: prospecting

Write an attention grabbing headline

Put yourself in a situation where you desperately need help.  For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading

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As postage costs rise today, should you continue to send letters?

Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter.  As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post. So why should you continue to … Continue reading

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