33 reasons to send a press release

If you have something to shout about, let the media know too!

PR is a great way to get coverage for your company without having to pay for advertising space and its often more credible because it appears in the main section of the newspaper or magazine.

Here’s a list of 33 reasons to send a press release – a few of them may just trigger that story!  Remember to send accompanying photographs and these days most editors prefer to receive press releases via email. Continue reading

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The power of one

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign.

Make noise to establish your business in the minds of your customers – PR and social media can be excellent tools Continue reading

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Develop a powerful “meme” for your business

A meme is an instantly understandable message that gets immediate attention and interest.  Some people call it a strapline or a tagline but really it is more than that.  You are crystallising what you do in a few words so that there is no danger of being misunderstood.

A meme should also work virally so the essence of the meme is not lost in translation.   Think about your core products or services.  Can you create a powerful meme that would work as an audio logo, a programme or service name, a headline or be used effectively on a website?

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Quick ideas for fast marketing results

As you start to develop your marketing strategies and begin to implement the work required, progress is 0f course being being made but some things take time to nurture.

Here are 8 ideas for you to explore that have the potential, if done right, to get you fast marketing results.

Ideas for fast results

  1. Pay per click advertising
  2. Local internet advertising
  3. Email marketing
  4. Promotions and special offers
  5. Traditional advertising (often cheaper due to online competition)
  6. Sales materials
  7. PR
  8. Events (trade shows, networking, webinars)
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What is the AIDA principle and why is it important?

All communications should follow the AIDA principle.  Do yours?

A – Attention.  You have to get the attention of your prospect before they do anything else.  So look at your headline, presentation, format etc.  Is it relevant?

I – Interest. Once you have their attention it is then necessary to hold their interest long enough to give them more information and create a need for your product or service.

D – Desire.  They are interested but do they want it?  It’s your job to create a desire for the product or service in your prospects.

A – Action.  If you fail to give your prospects the next course of action you want them to take (call, email, buy online etc) then you may as well work for your competitors.  You’ve created a need and desire for your product but what do they do now?  Make sure you cover this.

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Don’t use 50 words when 10 will do

Sometimes we are guilty of bombarding our prospects with information that they have no interest in.

Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?

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Fast and furious first drafts

Here are ten fast-fire rules for writing good draft copy.

  1. Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions
  2. Be in a fit and ready state to write, mentally and physically – be comfortable and well-rested, no stress or worry
  3. Just write – prolifically, no restraint or censorship
  4. Indulge your creativity and explore every tempting nook and cranny of your imagination, do not limit yourself Continue reading
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Getting the subject line right in your email campaigns

There’s a lot to consider when you’re planning a subject line for your marketing campaigns.  They convey important information that helps the recipient to decide whether or not to open your email.  They can support or damage your brand image and its vital to test different subject lines to ensure the one you use for your mailing is proven to be the most appealing to your target audience.

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10 attention-grabbing headline formulas

It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.

There are easier ways to get your prospects to listen to you!

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Top 10 sales mistakes and how to avoid them – part 2

After spending time looking around various websites on this topic it seems that the following are the most common mistakes that salespeople make – part 1 was a few days ago, here’s part 2.

Customers can and will forget you!

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