Tag Archives: Business development

Do you have marketing myopia?

Posted on December 28, 2017 by Marie

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading →

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4 tips to writing an instant speech

Posted on September 23, 2017 by Elite Edge

Last month two clients asked us to help in this area following last minute requests for them to deliver presentations.  We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading →

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11 tips for customer acquisition

Posted on September 4, 2017 by Marie

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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Be patient – not everyone is ready to buy right now!

Posted on July 25, 2017 by Marie

When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading →

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Eeny, meeny, miny, moe – I’ll have that one..

Posted on June 17, 2017 by Marie

How do you make your prospects choose you above your competitors?  What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading →

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Role playing really works

Posted on May 17, 2017 by Marie

You might look and sound silly (in your opinion) but this really works. Whether its a presenation, a phone call or a networking event where you want to try out a new approach – record yourself doing this.  It will … Continue reading →

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Write an attention grabbing headline

Posted on April 20, 2017 by Marie

Put yourself in a situation where you desperately need help.  For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading →

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Perception IS reality…

Posted on February 17, 2017 by Marie

How do you think your customers or prospects see you?  Does it match with how you want to be perceived? I was recently buying a gift for someone and had very limited knowledge about the item they wanted.  Therefore, I … Continue reading →

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Be careful – getting the business can be the first step to losing it

Posted on February 10, 2017 by Marie

Most people work very hard to win new business and nothing is too much trouble.  You can generate significant sales for a service simply by promising miracles. After doing that, you have a new client who can hardly wait to … Continue reading →

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“Send me a proposal” – music to your ears?

Posted on September 3, 2016 by Marie

Or not?  Sometimes when a prospect says “OK, send me a proposal” we go into panic mode.  Whereas these words should be music to our ears!

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