Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision.
Often we are too busy keeping afloat to see the vastness of the ocean we are in. Translated into business terms this simply means we sometimes cannot see the real scope of our businesses.
The walls we put up around ourselves not only keep is sheltered, they also block our vision of the current marketplace. It is vital to take some time away from working “in” the business to allow you to work “on” the business. You will be surprised at how much clearer your view of the world will become.
We can help you to put things into perspective and channel your marketing activities in the areas that will produce results for your business. Contact me to find out more.