Tag Archives: strategy

What is strategy?

We are often asked to define what we mean as strategy.  It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.

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Positioning yourself in the market

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading

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Promotional domain names

Often we work with clients to promote new services, seminars, events or launches as part of their marketing strategy.  If we are developing a campaign-specific strategy it may be that we will purchase promotional domain names to create a more … Continue reading

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Steps to successful strategic negotiation

There are six strategic steps that are essential for effective negotiation.  You are the supplier and you have to have faith in your product or service, but you also need to know where the other party is coming from. As … Continue reading

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What will you do with the last few months of 2012?

There’s a lot you can do to leave the current year on a good note and set up the next year to produce better results. There are just over 70 days to the end of the year. That means a … Continue reading

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