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Tag Archives: competition
Being the (second) best
The benefits of employing a “Pepsi” strategy for your small business Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be … Continue reading
Posted in Strategy
Tagged competition, competitive advantage, competitive strategy, strategy
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Collecting information on your competitors
Discover the Do’s and Dont’s of competitive intelligence. Collecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Competitive intelligence from public sources, customers, and third parties can help businesses … Continue reading