Monthly Archives: August 2015

Insanity: doing the same thing over and over and expecting different results

Do you need to shake up your marketing?  Is it still producing results that you are happy with?  If so then great but if not, make sure you are not doing the same thing over and over and expecting the … Continue reading

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What do you actually DO?

Forget what business you are in – what do you actually do? When somebody asks you this question, most people respond like this: “What is it you do?” “We’re accountants.” “OK, so what do you DO?”

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Be careful – getting the business can be the first step to losing it

Most people work very hard to win new business and nothing is too much trouble.  You can generate significant sales for a service simply by promising miracles. After doing that, you have a new client who can hardly wait to … Continue reading

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