Insanity: doing the same thing over and over and expecting different results

Do you need to shake up your marketing?  Is it still producing results that you are happy with?  If so then great but if not, make sure you are not doing the same thing over and over and expecting the outcome to be different.

Often when we question clients about why they do certain activities they cannot give us what we would consider a great answer – because it generates new business for example.   They continue to do the same activities because they are familiar and feel its better to be doing something rather than nothing.

It stands to reason that if some campaigns and strategies are not as successful as they should be that you are wasting time, resources and money repeating them again and again.

Maybe its time to go back to basics?  Take stock of who your customers are and what they want.  How can you become a solution provider for them?

If I can be of help in this area, please get in touch.

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!
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