Category Archives: Marketing

Give your customers a reason to listen to you

Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading

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The value of a good case study

Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading

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The power of one

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading

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Fast and furious first drafts

Here are ten fast-fire rules for writing good draft copy. Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions Be in a fit and ready state to write, mentally and physically – be … Continue reading

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Do the hardest things well

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading

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Consolidate your marketing

Being busy doesn’t always mean being effective!   By being a business that is clear on what you offer, you will beat the competition that has a comparable offering. The company that clearly articulates what it does, why it’s relevant … Continue reading

Posted in Digital Marketing, Email Marketing, Internal Marketing, Marketing, Viral Marketing | Tagged , , | Leave a comment

Positioning yourself in the market

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading

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11 email marketing terms you need to know

We came across this article from VerticalResponse and felt it was worth sharing.  They’ve provided a low down on some popular terms that you will need to be familiar with when undertaking an email marketing campaign.  The text below is … Continue reading

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How to use QR Codes to make your marketing more effective

  Here are 9 ways to use QR codes effectively in your marketing: Increase online sales. Drive traffic to your website.  QR codes can link to specific web pages and you can also create codes that are specific to individual … Continue reading

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Get started with your marketing NOW

You’ll send that marketing e-shot out to the database once you’ve sorted out the little button on the website that you want a different colour.  Or maybe it would be best to wait until Monday, it’s no good sending on … Continue reading

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