Category Archives: Marketing

The power of one

Posted on July 7, 2018 by Elite Edge

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading →

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Fast and furious first drafts

Posted on May 18, 2018 by Elite Edge

Here are ten fast-fire rules for writing good draft copy. Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions Be in a fit and ready state to write, mentally and physically – be … Continue reading →

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Do the hardest things well

Posted on February 1, 2018 by Elite Edge

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading →

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Don’t confuse your offer, have one clear and consistent message

Posted on October 6, 2017 by Marie

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading →

Posted in Business Development, Communications, Copywriting, Direct Mail, Marketing, Promotions & Incentives, Strategy | Tagged , , , , , | Leave a comment

Branded content (PDFs) for effective communications

Posted on August 29, 2017 by Elite Edge

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading →

Posted in Branding, Business Development, Communications, Design, Lead generation, Marketing, Promotions & Incentives, Social Media | Tagged , , | Leave a comment

If you can’t change it, then use it to your advantage

Posted on August 13, 2017 by Elite Edge

We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading →

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Face your biggest marketing challenge

Posted on July 4, 2017 by Marie

Is there one thing that you keep putting off that you know if you tackled it you would get great results?   Is this your biggest marketing challenge? It isn’t uncommon to have this “huge” obstacle or challenge in place.  What … Continue reading →

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Give your customers a reason to listen to you

Posted on May 27, 2017 by Marie

Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading →

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11 email marketing terms you need to know

Posted on May 25, 2017 by Elite Edge

We came across this article from VerticalResponse and felt it was worth sharing.  They’ve provided a low down on some popular terms that you will need to be familiar with when undertaking an email marketing campaign.  The text below is … Continue reading →

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Consolidate your marketing

Posted on April 15, 2017 by Elite Edge

Being busy doesn’t always mean being effective!   By being a business that is clear on what you offer, you will beat the competition that has a comparable offering. The company that clearly articulates what it does, why it’s relevant … Continue reading →

Posted in Digital Marketing, Email Marketing, Internal Marketing, Marketing, Viral Marketing | Tagged , , | Leave a comment