Tag Archives: customer research

Give your customers a reason to listen to you

Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading

Posted in Business Development, Communications, Copywriting, Marketing, Promotions & Incentives, Strategy | Tagged , , , , , , | Leave a comment

There is something to be said for just being ‘good enough’

Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading

Posted in Business Development, Customer Satisfaction, Pitching, Proposals | Tagged , , , | Leave a comment