Author Archives: Elite Edge

Buyer beware – What sounds like a good idea sometimes isn’t

Lately I have been doing a lot of research for one of my clients – mostly on various online marketing or promotional opportunities they have been aproached with. My client wanted to know if the opportunities were worthwhile and represented … Continue reading

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Raise your profile

Raising your profile Reputation is very important! Think about your last significant or expensive purchase. How did you decide what to buy? If you’re like most people, you probably made your decision based on the reputation of the brand or … Continue reading

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Crafting a successful offer

A good offer, which is compelling, persuasive and leaves the recipient with a clear notion of what they must do, can make all of the difference in the overall effectiveness of your direct marketing. In order to craft these highly … Continue reading

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4 tips to writing an instant speech

Last month two clients asked us to help in this area following last minute requests for them to deliver presentations.  We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading

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Translate your features to customer benefits

Have you ever caught yourself thinking “so what” when somebody is telling you what makes their product or service so amazing?  This isn’t an uncommon reaction because most people are only telling you about the features of their product or … Continue reading

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Branded content (PDFs) for effective communications

We’ve developed a checklist of sorts to walk you through the process of content generation – this should help you avoid making it a real chore. We recommend that you consider using PDF documents as they are a good platform … Continue reading

Posted in Branding, Business Development, Communications, Design, Lead generation, Marketing, Promotions & Incentives, Social Media | Tagged , , | Leave a comment

If you can’t change it, then use it to your advantage

We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading

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11 email marketing terms you need to know

We came across this article from VerticalResponse and felt it was worth sharing.  They’ve provided a low down on some popular terms that you will need to be familiar with when undertaking an email marketing campaign.  The text below is … Continue reading

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3 killer content moves to convert buyers

By now, everyone knows effective content is essential for educating, engaging, and converting readers into customers.  This is an article that was published on the Content Marketing Institute website, written by George Passwater. The problem is that many businesses believe … Continue reading

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There is something to be said for just being ‘good enough’

Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading

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