Author Archives: Elite Edge

Fast and furious first drafts

Here are ten fast-fire rules for writing good draft copy. Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions Be in a fit and ready state to write, mentally and physically – be … Continue reading

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Getting the subject line right in your email campaigns

There’s a lot to consider when you’re planning a subject line for your marketing campaigns.  They convey important information that helps the recipient to decide whether or not to open your email.  They can support or damage your brand image … Continue reading

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Marketing power words – 14 most powerful words in marketing!

What are the most powerful and effective words in marketing? Interestingly, “sale” isn’t one of them.

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Three Levels of a Product or Service

Many businesses view their product or service as the tangible item the customer receives. So you buy a new car and that’s the product.  It’s not as simple as that in marketing terms! Taking the car as an example the … Continue reading

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Do the hardest things well

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading

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9 ways to win media coverage without news

In a nutshell you create news! Run a survey. Choose a topic that you’d like to be associated with, that’s timely and not too controversial.  Design the questions to get you the news you want and think about your sample … Continue reading

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Are you an effective networker?

In order to be truly successful at networking it is absolutely critical that you keep your promises – be sure to do what you say you will do. Few things can be more damaging to your credibility as a reliable … Continue reading

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Common Sales Mistakes – Part 6 of 6

Not developing a new business mindset Not developing a new business mindset may make an already difficult task nearly impossible. If you and your colleagues are not thinking in terms of identifying opportunities and displaying a willingness to commit the … Continue reading

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Common Sales Mistakes – Part 5 of 6

Don’t fail to follow-up One of the worst things anyone can do to impede the sales process is to fail to follow-up. Whether you are acknowledging an email, returning a call or summarising points from a meeting that follow-up is … Continue reading

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Common Sales Mistakes – Part 4 of 6

Be sure to take notes so you can refer back to important information Probably one of the simplest things, yet one which many people fail to do. You should be taking notes during any conversation with a prospect; noting down … Continue reading

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