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Tag Archives: content
Don’t use 50 words when 10 will do
Sometimes we are guilty of bombarding our prospects with information that they have no interest in. Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?
Posted in Communications, Copywriting, Direct Mail
Tagged communications, content, copywriting, direct mail
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3 killer content moves to convert buyers
By now, everyone knows effective content is essential for educating, engaging, and converting readers into customers. This is an article that was published on the Content Marketing Institute website, written by George Passwater. The problem is that many businesses believe … Continue reading