Monthly Archives: February 2016

The benefit of video for SEO performance

The benefit of video content might not be immediately apparent to everyone; but as soon as you consider that YouTube is the second largest search engine behind Google then the benefits become more obvious. Video content is especially useful for … Continue reading

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7 steps to kick-start your PR

Step 1 – determine your target. Make a list of all the publications in your target market area.  Look at newspapers, trade magazines, local newsletters etc.  If you are interested in broadcast, also list local radio stations and television channels. … Continue reading

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Being the (second) best

The benefits of employing a “Pepsi” strategy for your small business Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be … Continue reading

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Marketing power words – 14 most powerful words in marketing!

What are the most powerful and effective words in marketing? Interestingly, “sale” isn’t one of them.

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