Tag Archives: word-of-mouth

What is viral marketing?

The great thing about viral marketing is that you keep your distribution costs to a minimum!  You get your customers, colleagues, contacts etc to recommend your products or services to their own networks, meaning that an effective viral marketing campaign … Continue reading

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How viral marketing works online

Many companies do some form of viral marketing without being aware they are doing so!  If your email has a link to your website or a promotional message as part of your signature then you already have the basics in … Continue reading

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The importance of customer testimonials

We’ve all been to the website of ‘Company A’ and clicked on the page that says “see what our customers say about us” and have seen the following: Great service, would recommend – Mrs B, London Cheapest price around and … Continue reading

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