Monthly Archives: September 2016

10 things you really need to know about your competitors

Having competitors is a fact of life for most businesses; few can genuinely claim they have none – and if they do they must question why.  You have to be aware of the rules of competition in your chosen markets … Continue reading

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Role playing really works

You might look and sound silly (in your opinion) but this really works. Whether its a presenation, a phone call or a networking event where you want to try out a new approach – record yourself doing this.  It will … Continue reading

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“Send me a proposal” – music to your ears?

Or not?  Sometimes when a prospect says “OK, send me a proposal” we go into panic mode.  Whereas these words should be music to our ears!

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How to… write a great case study

Case studies are a common element of proposals, discussions and presentations.  Most people just produce them without having a strategy behind the development of them. You can use them on your website, even link to the client site if you … Continue reading

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