Monthly Archives: April 2015

How NOT to attract new clients!

We’ve focused on how to go about winning new clients in previous posts so thought I’d just clarify the best ways NOT to attract them – the deadly sins to avoid at all costs! Below are the rules that will … Continue reading

Posted in Customer Satisfaction | Tagged , , , | Leave a comment

Get to know your competitors

Many companies don’t gather competitor intelligence because they fail to recognise the value of doing so.  If you decide that you are going to monitor competitive activity then you must put a plan in place to make sure you have … Continue reading

Posted in Planning, Research | Tagged , , , , | Leave a comment

Consolidate your marketing

Being busy doesn’t always mean being effective!   By being a business that is clear on what you offer, you will beat the competition that has a comparable offering. The company that clearly articulates what it does, why it’s relevant … Continue reading

Posted in Digital Marketing, Email Marketing, Internal Marketing, Marketing, Viral Marketing | Tagged , , | Leave a comment

“Mobilegeddon” is coming on April 21 – are you ready?

A few things get a webmaster’s attention, like waking up to a Twitter feed bombarded with news about a major algorithm update. Most algorithm updates come with vague or no warning, but Google recently announced “starting April 21, we will … Continue reading

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Manage your social media from your desktop

If you are tired of switching between LinkedIn, Twitter and Facebook to find out the latest news and what your contacts are doing think about installing a personal real-time browser on your desktop. In our office, we use HootSuite and we … Continue reading

Posted in Communications, Digital Marketing, Social Media, Technology | Tagged , , , , , , , , | Leave a comment