Tag Archives: positioning

What makes you ‘Different’ or just ‘different’?

What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading

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No two services are exactly the same

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading

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If you can’t change it, then use it to your advantage

We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading

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Eeny, meeny, miny, moe – I’ll have that one..

How do you make your prospects choose you above your competitors?  What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading

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Are you stereotyped?

I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless

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Positioning yourself in the market

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading

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Perception IS reality…

How do you think your customers or prospects see you?  Does it match with how you want to be perceived? I was recently buying a gift for someone and had very limited knowledge about the item they wanted.  Therefore, I … Continue reading

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Small business marketing strategies for tackling larger companies

Positioning, PR keys to competing as a small business One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and … Continue reading

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Differentiators that don’t work

When you explain why a client should use your services, make sure you don’t roll-off the following “differentiators”.  Why?  Because they are trite, overused and ineffective.  My next blog post will cover the differentiators that you should use.

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Differentiators that do work

Following on from last week’s post Differentiators that don’t work I wanted to talk today about those that do.  You need to distinguish yourself by focusing on how you will provide benefits and insights for clients.

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