Tag Archives: positioning

The power of one

Posted on July 7, 2018 by Elite Edge

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading →

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Do the hardest things well

Posted on February 1, 2018 by Elite Edge

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading →

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What makes you ‘Different’ or just ‘different’?

Posted on September 10, 2017 by Marie

What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading →

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No two services are exactly the same

Posted on August 20, 2017 by Marie

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading →

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If you can’t change it, then use it to your advantage

Posted on August 13, 2017 by Elite Edge

We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading →

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Eeny, meeny, miny, moe – I’ll have that one..

Posted on June 17, 2017 by Marie

How do you make your prospects choose you above your competitors?  What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading →

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Are you stereotyped?

Posted on April 6, 2017 by Marie

I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless

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Positioning yourself in the market

Posted on March 9, 2017 by Marie

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading →

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Perception IS reality…

Posted on February 17, 2017 by Marie

How do you think your customers or prospects see you?  Does it match with how you want to be perceived? I was recently buying a gift for someone and had very limited knowledge about the item they wanted.  Therefore, I … Continue reading →

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Small business marketing strategies for tackling larger companies

Posted on November 4, 2016 by Marie

Positioning, PR keys to competing as a small business One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and … Continue reading →

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