Tag Archives: positioning

Small business marketing strategies for tackling larger companies

Positioning, PR keys to competing as a small business One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and … Continue reading

Posted in PR, Strategy | Tagged , , , | Leave a comment

No two services are exactly the same

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading

Posted in Communications, Planning | Tagged , , , , | Leave a comment

Are you stereotyped?

I mean in the eyes of your prospects? When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly: Double Glazing Salesman – aggressive, hard sell, ruthless

Posted in Communications, Planning | Tagged , , , , | Leave a comment

The power of one

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading

Posted in Business Development, Market Development, Marketing, Strategy | Tagged , , , , , | Leave a comment

Do the hardest things well

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading

Posted in Business Development, Marketing, Planning, Strategy | Tagged , , , | Leave a comment

Perception IS reality…

How do you think your customers or prospects see you?  Does it match with how you want to be perceived? I was recently buying a gift for someone and had very limited knowledge about the item they wanted.  Therefore, I … Continue reading

Posted in Communications | Tagged , , , | Leave a comment

Positioning yourself in the market

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading

Posted in Branding, Marketing, Strategy | Tagged , , , , , | Leave a comment

Differentiators that don’t work

When you explain why a client should use your services, make sure you don’t roll-off the following “differentiators”.  Why?  Because they are trite, overused and ineffective.  My next blog post will cover the differentiators that you should use.

Posted in Communications, Planning | Tagged , | Leave a comment

Differentiators that do work

Following on from last week’s post Differentiators that don’t work I wanted to talk today about those that do.  You need to distinguish yourself by focusing on how you will provide benefits and insights for clients.

Posted in Communications, Planning | Tagged , , | Leave a comment

Eeny, meeny, miny, moe – I’ll have that one..

How do you make your prospects choose you above your competitors?  What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading

Posted in Business Development, Pitching | Tagged , , , , , , | Leave a comment