Are you stereotyped?

I mean in the eyes of your prospects?

When I think about the following jobs, I automatically associate characteristics with people who work in those roles – righly or wrongly:

Double Glazing Salesman – aggressive, hard sell, ruthless

Lawyer – expensive, authoritative

Hairdresser – talkative, friendly, glamorous

Artist – creative, casual, deep

You may have different attributes that you associate with people in these roles, but my point is that whoever you are trying to target will have some stereotype about your industry / profession.

If the stereotype your prospect has about you is untrue, you need to consider what you can do to blow that stereotype apart before your prospect even meets you?  Make them see that you are different.

If you see this as the first obstacle you have to overcome then you can begin to break it down.

Get in touch if you would like to discuss stereotypes in more detail.

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!
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