Category Archives: Planning

Quick ideas for fast marketing results

Posted on June 15, 2018 by Elite Edge

As you start to develop your marketing strategies and begin to implement the work required, progress is 0f course being being made but some things take time to nurture. Here are 8 ideas for you to explore that have the … Continue reading →

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Do the hardest things well

Posted on February 1, 2018 by Elite Edge

If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading →

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How you can deliver to each personality style

Posted on January 12, 2018 by Marie

Whether you are a driver, amiable, expressive or analytical personality style, this grid will help you to understand what a person with a given style is wanting when you speak with them for the first time.  It illustrates how you … Continue reading →

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Personality styles – descriptives common to each

Posted on January 4, 2018 by Marie

Here are some attributes usually associated with the different personality styles. DRIVER DeterminedThoroughDecisiveResponsible PushyDominatingHarshSevere AMIABLE SupportiveRespectableDependableWilling ConformingHesitantUndisciplinedEmotional EXPRESSIVE PersonableStimulatingEnthusiasticDramatic OpinionatedExcitableReactiveUnpredictable ANALYTICAL PersistentSeriousOrderlyIndustrious UncommunicativeIndecisiveStuffyExacting

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Do you have marketing myopia?

Posted on December 28, 2017 by Marie

Theodore Levitt coined this now famous phrase ‘marketing myopia’ which basically means tunnel vision. Often we are too busy keeping afloat to see the vastness of the ocean we are in.  Translated into business terms this simply means we sometimes … Continue reading →

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Finding your own and understanding different personality styles

Posted on December 19, 2017 by Marie

People communicate in predictable patterns or styles.  There are clues in what people say and do that can give you a clear idea of their dominant personality style.  Each person has a communication pattern that is his or her “comfort … Continue reading →

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Explore the best way to grow your business with Ansoff’s Matrix

Posted on December 14, 2017 by Marie

Ansoff’s Matrix was first published in the Harvard Business Review in 1957.  Since its publication, it has given generations of marketers and business strategists a quick and simple way of thinking about growth. In essence, this is the grid.

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Four strategies for cutting your to-do list in half (article by Michael Hyatt)

Posted on October 25, 2017 by Marie

Michael Hyatt’s revelations below about time management are very easy to appreciate, and the ‘Two Minute Rule’ from David Allen is a real gem – and so simple I kick myself for not doing this sooner. But I suppose when … Continue reading →

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What makes you ‘Different’ or just ‘different’?

Posted on September 10, 2017 by Marie

What makes you different? Better yet, what makes you Different? Have you really sat down and thought about what makes your product or service Different? Now, I don’t just mean what you THINK makes you ‘different’, but what REALLY makes … Continue reading →

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No two services are exactly the same

Posted on August 20, 2017 by Marie

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading →

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