Monthly Archives: May 2016

Write a winning sales letter

Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers.  Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading

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33 reasons to send a press release

PR is a great way to get coverage for your company without having to pay for advertising space and its often more credible because it appears in the main section of the newspaper or magazine. Here’s a list of 33 … Continue reading

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Write a great sales proposal

Tips for writing a good sales proposal 1. open with a situation summary – you are summarising your understanding of your prospect’s plight and demonstrating that you have a good understanding of the problems or challenges they face

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