Category Archives: Email Marketing

Get your prospect approach communication right

The key to writing an effective and compelling approach letter or email is to focus on good communication. Keep your letter specific – avoid being too vague or over-generalising as you may fail to engage your audience Make sure your letter is … Continue reading

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Getting the subject line right in your email campaigns

There’s a lot to consider when you’re planning a subject line for your marketing campaigns.  They convey important information that helps the recipient to decide whether or not to open your email.  They can support or damage your brand image … Continue reading

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Consolidate your marketing

Being busy doesn’t always mean being effective!   By being a business that is clear on what you offer, you will beat the competition that has a comparable offering. The company that clearly articulates what it does, why it’s relevant … Continue reading

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11 email marketing terms you need to know

We came across this article from VerticalResponse and felt it was worth sharing.  They’ve provided a low down on some popular terms that you will need to be familiar with when undertaking an email marketing campaign.  The text below is … Continue reading

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