Monthly Archives: March 2013

Economising your marketing spend the Guerrilla way

Jay Conrad Levinson introduced the concept of Guerrilla Marketing many years ago and it is now a huge brand in its own right.  They challenge typical marketing methodology and adapt delivery to fit the Guerrilla process. According to the principles … Continue reading

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8 tips for marketing a start-up business

Understand what marketing is Many start ups use the terms marketing and advertising interchangeably.  Advertising is only a small part of marketing as a whole and to market yourself effectively you need to decide which elements are most suited to … Continue reading

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