Category Archives: Research

10 things you really need to know about your competitors

Having competitors is a fact of life for most businesses; few can genuinely claim they have none – and if they do they must question why.  You have to be aware of the rules of competition in your chosen markets … Continue reading

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Marketing blunders

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading

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The power of asking the right questions

The power of asking the right questions The best way to learn about your clients (or prospects) is to get them talking about themselves.  The more thoroughly you know your clients the better you are able to anticipate their needs.  … Continue reading

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Get to know your competitors

Many companies don’t gather competitor intelligence because they fail to recognise the value of doing so.  If you decide that you are going to monitor competitive activity then you must put a plan in place to make sure you have … Continue reading

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How does your business respond to competitors?

Are you proactive or reactive? Are you inclined to see potential opportunities or notice another failure? Are you actively aware of what your competitors are doing or are you only concentrating on your own business?

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Surveys made easy

Surveys made easy with Survey Monkey Survey Monkey is a great tool to gather information from your customers, prospects, colleagues or partners.  It’s easy to set up and with the advanced plans you can customise elements too. We use it … Continue reading

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