Category Archives: Communications

Small business marketing strategies for tackling larger companies

Positioning, PR keys to competing as a small business One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and … Continue reading

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Turn your company into a heavily quoted source

Follow these steps for making your company a heavily quoted source. Ever wonder why your competitors keep cropping up in coverage – whether it be national dailies, on big-time TV broadcasts or even in local business magazines – while your … Continue reading

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Sales letter basics

The letter is usually the first thing that your prospect will read, even in you accompany it with a brochure.  You need to make it relevant.

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Publicise your business – 10 ways to get yourself in the limelight

Here are ten ways that you can start to generate publicity for your company, which not only helps to position you as an expert in your chosen field(s) but also helps to keep you in the limelight ahead of your … Continue reading

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Role playing really works

You might look and sound silly (in your opinion) but this really works. Whether its a presenation, a phone call or a networking event where you want to try out a new approach – record yourself doing this.  It will … Continue reading

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“Send me a proposal” – music to your ears?

Or not?  Sometimes when a prospect says “OK, send me a proposal” we go into panic mode.  Whereas these words should be music to our ears!

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How to… write a great case study

Case studies are a common element of proposals, discussions and presentations.  Most people just produce them without having a strategy behind the development of them. You can use them on your website, even link to the client site if you … Continue reading

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3 magic words that boost ad response

Key to success is avoiding hype For the small business owner, advertising is a critical expense that helps to drive customers through the doors or to a website on the Internet in the hopes that they will spend their money. … Continue reading

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The “simple” business card

Do you proudly deposit your business card into the hand of its intended recipient – or do you hand it over with some trepidation, hoping the other person doesn’t look at it too closely because you know it isn’t as … Continue reading

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Never underestimate the value of a contact

Regardless of how unlikely it may first appear to be, anyone could be a valuable business contact. The most obvious question being, ‘How can you know who they know?’ You can bet that the first time you make the mistake … Continue reading

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