Category Archives: Communications

33 reasons to send a press release

Posted on July 12, 2018 by Marie

PR is a great way to get coverage for your company without having to pay for advertising space and its often more credible because it appears in the main section of the newspaper or magazine. Here’s a list of 33 … Continue reading →

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Develop a powerful “meme” for your business

Posted on June 20, 2018 by Marie

A meme is an instantly understandable message that gets immediate attention and interest.  Some people call it a strapline or a tagline but really it is more than that.  You are crystallising what you do in a few words so … Continue reading →

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What is the AIDA principle and why is it important?

Posted on June 12, 2018 by Elite Edge

All communications should follow the AIDA principle.  Do yours? A – Attention.  You have to get the attention of your prospect before they do anything else.  So look at your headline, presentation, format etc.  Is it relevant? I – Interest. … Continue reading →

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Don’t use 50 words when 10 will do

Posted on May 30, 2018 by Elite Edge

Sometimes we are guilty of bombarding our prospects with information that they have no interest in. Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?

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Fast and furious first drafts

Posted on May 18, 2018 by Elite Edge

Here are ten fast-fire rules for writing good draft copy. Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions Be in a fit and ready state to write, mentally and physically – be … Continue reading →

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Getting the subject line right in your email campaigns

Posted on May 8, 2018 by Elite Edge

There’s a lot to consider when you’re planning a subject line for your marketing campaigns.  They convey important information that helps the recipient to decide whether or not to open your email.  They can support or damage your brand image … Continue reading →

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10 attention-grabbing headline formulas

Posted on April 18, 2018 by Marie

It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.

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Top 10 sales mistakes and how to avoid them – part 2

Posted on April 11, 2018 by Marie

After spending time looking around various websites on this topic it seems that the following are the most common mistakes that salespeople make – part 1 was a few days ago, here’s part 2.

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Top 10 sales mistakes and how to avoid them – part 1

Posted on April 4, 2018 by Marie

I’ve just spent some time looking around various websites on this topic and it seems that the following are the most common mistakes that salespeople make.

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Marketing power words – 14 most powerful words in marketing!

Posted on March 4, 2018 by Elite Edge

What are the most powerful and effective words in marketing? Interestingly, “sale” isn’t one of them.

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