Monthly Archives: March 2016

Top 10 sales mistakes and how to avoid them – part 2

After spending time looking around various websites on this topic it seems that the following are the most common mistakes that salespeople make – part 1 was a few days ago, here’s part 2.

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Top 10 sales mistakes and how to avoid them – part 1

I’ve just spent some time looking around various websites on this topic and it seems that the following are the most common mistakes that salespeople make.

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10 attention-grabbing headline formulas

It makes sense that 80% of your success will be down to your headline so you need to put some work into making sure yours are attention-grabbing and appropriate.

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4 tips to writing an instant speech

Last month two clients asked us to help in this area following last minute requests for them to deliver presentations.  We’ve not come across a more simple and effective formula for writing a speech as the one outlined below. If … Continue reading

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Spring Clean your Business

It’s officially Spring.  Birds are singing, flowers are blooming and generally people are happier with the lighter evenings and the dreary winter months behind us for another year.  Time to take stock and put some plans in place. So what … Continue reading

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Fast and furious first drafts

Here are ten fast-fire rules for writing good draft copy. Get away to somewhere quiet – just you, the keyboard and a blank document, no distractions Be in a fit and ready state to write, mentally and physically – be … Continue reading

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The importance of continuity and consistency – maintaining momentum

One of the most difficult challenges of any marketing, communications or business development campaign is maintaining momentum. These activities tend to generate their own buzz and excitement at the beginning as everyone involved begins to buy into and contribute to … Continue reading

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Don’t forget the simple things

It doesn’t matter how great your business is, if the impression you leave with clients is that you’re too busy being great to pay attention to things like good service. Clients who are spending money with you will want to … Continue reading

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Getting the subject line right in your email campaigns

There’s a lot to consider when you’re planning a subject line for your marketing campaigns.  They convey important information that helps the recipient to decide whether or not to open your email.  They can support or damage your brand image … Continue reading

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