It’s officially Spring. Birds are singing, flowers are blooming and generally people are happier with the lighter evenings and the dreary winter months behind us for another year. Time to take stock and put some plans in place.
So what can you do to refresh your marketing?
When underaking a “spring clean” at home you would usually declutter, involve other family members and methodically freshen up every room in the house. So can you do this with your business?
What about department by department? Have a look at the activities that they are doing and be ruthless about what is effective and what is being done simply because “we’ve always done it that way”! Not only will this help you to focus on the areas that work, it will often throw up ideas that you had a while ago that you didn’t action for whatever reason.
Revisit those exciting plans that you made when you last discussed business development. Get in touch with lapsed contacts to see if there are any opportunities for you.
Most importantly, do something today that helps you move towards your goals.