Sometimes we are guilty of bombarding our prospects with information that they have no interest in.
Ask yourself: Is what you are telling them what YOU want them to know or is it what THEY need to know?
An example of this is telling them how great you are because… whereas what they need to know is that you, your product or service can deliver…
It’s good practice to review your marketing material prior to sending with this question in mind as it will help you to shave off any surplus copy that is really irrelevant to the prospect.
It is also good practice to try to shorten your content whilst keeping the message intact, which is often easier said than done!
If you would like to discuss your own material in more detail, please get in touch.