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Category Archives: Strategy
Being the (second) best
The benefits of employing a “Pepsi” strategy for your small business Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be … Continue reading
Posted in Strategy
Tagged competition, competitive advantage, competitive strategy, strategy
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Do the hardest things well
If you’re being specific and limiting your service offering to one thing, you would be wise to aim high. Why? If your business is going to be known for something then you should aim to do the hardest thing better … Continue reading
Bringing new products to the market
Otherwise known as the idea train, an entrepreneurs’ way if thinking is her biggest strength and, if not carefully managed, could be her biggest curse. I probably have a new idea every day. And at the time I have it, … Continue reading
If you can’t change it, then use it to your advantage
We hear people say all the time, ‘we’re going to position our business as the market leader.’ We say to them, ‘good luck trying.’ You might think that’s a bit dismissive or unfair on our part. It’s not as simple … Continue reading
What is strategy?
We are often asked to define what we mean as strategy. It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.
Give your customers a reason to listen to you
Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading
Positioning yourself in the market
We work with many clients who assumed they were positioned at a certain level in their chosen markets. However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading
Posted in Branding, Marketing, Strategy
Tagged branding, market, marketing, positioning, positioning yourself in the market, strategy
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Small business marketing strategies for tackling larger companies
Positioning, PR keys to competing as a small business One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and … Continue reading
Posted in PR, Strategy
Tagged competitors, positioning, small business, small business marketing
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