Tag Archives: consistency

Don’t confuse your offer, have one clear and consistent message

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading

Posted in Business Development, Communications, Copywriting, Direct Mail, Marketing, Promotions & Incentives, Strategy | Tagged , , , , , | Leave a comment

The importance of continuity and consistency – maintaining momentum

One of the most difficult challenges of any marketing, communications or business development campaign is maintaining momentum. These activities tend to generate their own buzz and excitement at the beginning as everyone involved begins to buy into and contribute to … Continue reading

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