Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter. As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post.
So why should you continue to write letters from a marketing perspective?
Maybe the fact that your competitors no longer communicate with prospects in this way means that you will stand out if you send well targeted and relevant letters.
Consider these 15 reasons to send a letter.
- to follow up a sales call
- to confirm an appointment
- to solidify a telephone or an in-person contact you’ve made
- to thank someone for a meeting or their time in listening to you on the phone
- to thank someone for passing you a referral
- to thank someone for choosing your service / making a purchase
- to mention you saw the person in the news (include the clipping if appropriate)
- to congratulate someone on receiving an award
- to thank someone who has done you a favour
- to apologise for a misunderstanding that happened and clarify the situation
- to thank someone for inviting you to an event / after you attend lunch or an event
- to congratulate someone on a personal or business achievement
- to announce a new product or service you are offering
- to inform people of discounts you will be introducing
- to touch base with old clients to ask how they are doing
These types of letters by nature are brief and clear. You should get to the point quickly and have a personal feel to your letter, maybe even handwritten on some occasions.
You can also send highly targeted letters to your prospect database after doing some research into a particular area of interest.
For help with specific direct mail campaigns, get in touch with me.