As postage costs rise today, should you continue to send letters?

Today sees UK first class postage prices increase to a whopping 46p for a standard first class letter.  As email marketing becomes increasingly popular, many businesses no longer send direct mail through the post.

So why should you continue to write letters from a marketing perspective?

Maybe the fact that your competitors no longer communicate with prospects in this way means that you will stand out if you send well targeted and relevant letters.

Consider these 15 reasons to send a letter.

  1. to follow up a sales call
  2. to confirm an appointment
  3. to solidify a telephone or an in-person contact you’ve made
  4. to thank someone for a meeting or their time in listening to you on the phone
  5. to thank someone for passing you a referral
  6. to thank someone for choosing your service / making a purchase
  7. to mention you saw the person in the news (include the clipping if appropriate)
  8. to congratulate someone on receiving an award
  9. to thank someone who has done you a favour
  10. to apologise for a misunderstanding that happened and clarify the situation
  11. to thank someone for inviting you to an event / after you attend lunch or an event
  12. to congratulate someone on a personal or business achievement
  13. to announce a new product or service you are offering
  14. to inform people of discounts you will be introducing
  15. to touch base with old clients to ask how they are doing

These types of letters by nature are brief and clear.  You should get to the point quickly and have a personal feel to your letter, maybe even handwritten on some occasions.

You can also send highly targeted letters to your prospect database after doing some research into a particular area of interest.

For help with specific direct mail campaigns, get in touch with me.

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!
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