What marketing department?

Most of half Japanese companies do not have a separate marketing department because they believe that everyone in the company should be involved in marketing.

This makes sense because it doesn’t matter how much work a marketing department does to drive prospects to contact a business – frighteningly this can all be wasted if the person they speak to or correspond with does not conduct themselves in a manner representing the values of the business.

Do your employees understand that marketing isn’t a department – it is something they should be doing every day?

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