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Marketing for dental laboratories

A dental laboratory servicing a national client base of dentists.

Background

The company knew that customer loyalty towards dental laboratories was not highly evident among dentists. They needed to find a way to encourage dentists to give more repeat business to them.

Our Work

Researching the needs and preferences of target market
Rebranding the client’s corporate identity and image
Developing a full suite of marketing and sales materials
Establishing client referral and loyalty incentive schemes
Creating a database of prospects and existing clients
Implementing a contact management system
Providing liaison and contract negotiation with third party suppliers
Rolling-out a full communications campaign
Creating opportunities to position the client as an expert within the dental laboratory sector

Outcome

New business increased significantly within weeks of first campaign being launched. The laboratory continues to use the same business development material that was first created which still generates regular new and repeat business for them.