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  • Developing a core marketing message
    Central to any company’s effective marketing is a message that speaks accurately and consistently to your existing and potential clients. Work through this brief checklist and you will be well on the way to developing a marketing message for your own business....
  • Who are you selling to?
    Accurately determining individual personalities has often proven far more effective than simply pushing your own features & benefits. Of course you have to do both, but knowing how to pitch your approach can save you hours of heartache and stress....
  • Revitalise your lead generation
    Formalising your lead generation process is a good way to secure the future growth of your business. Many companies’ focus on lead generation eventually blurs due to the day-to-day demands of keeping the business going; whilst other companies which have enjoyed high levels of referral business may now need to adopt a more proactive approach to winning new business....
  • Six ways to increase marketing ROI
    How do you know if your marketing is working? Do you know what the return on your investment is? Taking cues from consumer marketing and tested marketing strategies, consider these six ways to increasing your marketing return on investment (ROI)....
  • Common mistakes in sales letters
    An effective sales letter must first be read, then be found credible and finally cause the reader to take action. For these things to happen, your sales letter must attract your reader’s interest, demonstrate knowledge of their specific needs, illustrate how your product or service is best at meeting those needs and then encourage them to respond to your call to action....

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