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Category Archives: Marketing
The power of a strong brand
What is the real value of a ‘brand’? A brand serves to inspire trust and confidence in a service or product. For customers a brand often suggests that some sort of investment has been made in the service or product … Continue reading
Are you riding on past glory?
When was the last time you really scrutinised your website and marketing materials? Are they still relevant and do they still represent what it is your company offers? How do they stand up against the competition? Its surprising how many … Continue reading
Posted in Marketing
Tagged keeping things up to date, marketing material, marketing review, relevance
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