Monthly Archives: October 2017

Four strategies for cutting your to-do list in half (article by Michael Hyatt)

Michael Hyatt’s revelations below about time management are very easy to appreciate, and the ‘Two Minute Rule’ from David Allen is a real gem – and so simple I kick myself for not doing this sooner. But I suppose when … Continue reading

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Buyer beware – What sounds like a good idea sometimes isn’t

Lately I have been doing a lot of research for one of my clients – mostly on various online marketing or promotional opportunities they have been aproached with. My client wanted to know if the opportunities were worthwhile and represented … Continue reading

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Selling services is different from selling products

If you are a service-based business then the ability to sell is vital to your long-term success.  Selling professional services is however different to selling products.  You are selling your experience and skills in the form of billable time.  It … Continue reading

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Raise your profile

Raising your profile Reputation is very important! Think about your last significant or expensive purchase. How did you decide what to buy? If you’re like most people, you probably made your decision based on the reputation of the brand or … Continue reading

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Don’t confuse your offer, have one clear and consistent message

Have you ever tried to listen to two conversations simultaneously? You might be able to hear them, but can you really listen and process the information? It’s hard to do, isn’t it? So why is it that some businesses try … Continue reading

Posted in Business Development, Communications, Copywriting, Direct Mail, Marketing, Promotions & Incentives, Strategy | Tagged , , , , , | Leave a comment