Tag Archives: strategy

The power of one

Posted on July 7, 2018 by Elite Edge

Good marketing starts with good positioning. Here are some very simple things you must do to achieve success for each project or campaign. Make noise to establish your business in the minds of your customers – PR and social media … Continue reading →

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Being the (second) best

Posted on March 8, 2018 by Marie

The benefits of employing a “Pepsi” strategy for your small business Go to most small business seminars, or read any motivational sales book, and there’s one theme that will be consistent – you can grow your small business to be … Continue reading →

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Explore the best way to grow your business with Ansoff’s Matrix

Posted on December 14, 2017 by Marie

Ansoff’s Matrix was first published in the Harvard Business Review in 1957.  Since its publication, it has given generations of marketers and business strategists a quick and simple way of thinking about growth. In essence, this is the grid.

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What is strategy?

Posted on August 3, 2017 by Marie

We are often asked to define what we mean as strategy.  It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.

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Positioning yourself in the market

Posted on March 9, 2017 by Marie

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading →

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Promotional domain names

Posted on March 25, 2015 by Marie

Often we work with clients to promote new services, seminars, events or launches as part of their marketing strategy.  If we are developing a campaign-specific strategy it may be that we will purchase promotional domain names to create a more … Continue reading →

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Steps to successful strategic negotiation

Posted on April 24, 2013 by Elite Edge

There are six strategic steps that are essential for effective negotiation.  You are the supplier and you have to have faith in your product or service, but you also need to know where the other party is coming from. As … Continue reading →

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What will you do with the last few months of 2012?

Posted on October 23, 2012 by Elite Edge

There’s a lot you can do to leave the current year on a good note and set up the next year to produce better results. There are just over 70 days to the end of the year. That means a … Continue reading →

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