Category Archives: Communications

Be patient – not everyone is ready to buy right now!

Posted on July 25, 2017 by Marie

When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading →

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What is viral marketing?

Posted on June 20, 2017 by Marie

The great thing about viral marketing is that you keep your distribution costs to a minimum!  You get your customers, colleagues, contacts etc to recommend your products or services to their own networks, meaning that an effective viral marketing campaign … Continue reading →

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Eeny, meeny, miny, moe – I’ll have that one..

Posted on June 17, 2017 by Marie

How do you make your prospects choose you above your competitors?  What reason do they have to do so? There are lots of pitch stories out there but one that sticks in my mind is the very brave design agency … Continue reading →

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Never underestimate the value of a contact

Posted on June 12, 2017 by Marie

Regardless of how unlikely it may first appear to be, anyone could be a valuable business contact. The most obvious question being, ‘How can you know who they know?’ You can bet that the first time you make the mistake … Continue reading →

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Give your customers a reason to listen to you

Posted on May 27, 2017 by Marie

Often, your business’s greatest competition isn’t from other businesses who want your customers but rather from life and the hectic pace of things. As you may be able to relate to, your prospects are probably very busy – and constantly … Continue reading →

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Role playing really works

Posted on May 17, 2017 by Marie

You might look and sound silly (in your opinion) but this really works. Whether its a presenation, a phone call or a networking event where you want to try out a new approach – record yourself doing this.  It will … Continue reading →

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SlideShare – a great resource to help get your material out to the world!

Posted on May 10, 2017 by Marie

I tend to use SlideShare for uploading presentations and sharing them with delegates who attended one of my events.  However, my aim is to look further into various programmes to find out what else they can do – like most … Continue reading →

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3 killer content moves to convert buyers

Posted on May 5, 2017 by Elite Edge

By now, everyone knows effective content is essential for educating, engaging, and converting readers into customers.  This is an article that was published on the Content Marketing Institute website, written by George Passwater. The problem is that many businesses believe … Continue reading →

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There is something to be said for just being ‘good enough’

Posted on April 28, 2017 by Elite Edge

Sometimes, being the ‘best’ choice for a prospect isn’t what will ultimately decide whether you get the work. Sometimes, it may be important to be ‘good enough’ or even just ‘safe’. We can’t always assume that our prospects are motivated … Continue reading →

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Write an attention grabbing headline

Posted on April 20, 2017 by Marie

Put yourself in a situation where you desperately need help.  For example you are stranded on a motorway in bad weather with no mobile phone and only a marker pen and a flip chart to hand! How would you attract … Continue reading →

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