Author Archives: Marie

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

11 tips for customer acquisition

Posted on September 4, 2017 by Marie

Acquiring new customers is all about opening up new relationships and that is all about how you present yourself and your company. Here are eleven tips for acquiring new customers:

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3 magic words that boost ad response

Posted on August 24, 2017 by Marie

Key to success is avoiding hype For the small business owner, advertising is a critical expense that helps to drive customers through the doors or to a website on the Internet in the hopes that they will spend their money. … Continue reading →

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No two services are exactly the same

Posted on August 20, 2017 by Marie

They can’t be, they are delivered at different times by different people, circumstances alone dictate that they must differ. When you ask a director/partner of a service company, “What makes your service different?” you often get an unclear response. “Honestly, … Continue reading →

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What is strategy?

Posted on August 3, 2017 by Marie

We are often asked to define what we mean as strategy.  It provides a sense of unity, direction and purpose for an organisation and the marketing strategy should seamlessly plug into the business strategy, embracing the objectives of the organisation.

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Be patient – not everyone is ready to buy right now!

Posted on July 25, 2017 by Marie

When you decide that you are embarking upon a business development/sales drive, remember that not all of your prospects are ready to buy on your timetable… in fact, very few will be! The “build and they will come” mentality rarely … Continue reading →

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Webinars – the basics

Posted on July 23, 2017 by Marie

Webinars have been around for at least ten years now and have advanced from the “dubious” dial-up connection, where people were unsure how much it would cost them to attend once call changes etc had been applied, to today’s very … Continue reading →

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10 things you really need to know about your competitors

Posted on July 20, 2017 by Marie

Having competitors is a fact of life for most businesses; few can genuinely claim they have none – and if they do they must question why.  You have to be aware of the rules of competition in your chosen markets … Continue reading →

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Grab those opportunities

Posted on July 11, 2017 by Marie

Somebody once told me to imagine my path towards a goal as a straight line with A as the start point and B as the finishing point. He told me to imagine myself walking along this path with random objects … Continue reading →

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Face your biggest marketing challenge

Posted on July 4, 2017 by Marie

Is there one thing that you keep putting off that you know if you tackled it you would get great results?   Is this your biggest marketing challenge? It isn’t uncommon to have this “huge” obstacle or challenge in place.  What … Continue reading →

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5 strategies to kick-start your lead generation process

Posted on June 22, 2017 by Marie

We all know what we should be doing but sometimes a quick recap revitalises our focus. The best marketers channel their efforts at the front end of the sales and marketing process and here are 5 ways to revitalise lead … Continue reading →

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