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Daily Archives: May 8, 2014
Fight Smarter not Harder
Sun Tzu said, ‘The best strategy in war is to win without a fight.’ Deciding to go where your competitors aren’t could be a potentially rewarding strategy. By focusing on markets, products or services your competitors have avoided could be … Continue reading →
Posted in Business Development, Market Development
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Tagged entering new markets, identifying markets, marketing planning, positioning
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