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Daily Archives: June 12, 2018
What is the AIDA principle and why is it important?
All communications should follow the AIDA principle. Do yours? A – Attention. You have to get the attention of your prospect before they do anything else. So look at your headline, presentation, format etc. Is it relevant? I – Interest. … Continue reading
Posted in Copywriting, Promotions & Incentives
Tagged AIDA, attention grabbing, communications, create desire, targeting
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