Think about incorporating QR codes into your marketing material
A QR code (Quick Response code) is a machine-readable barcode that is designed to be read by smartphones. It is a two-dimensional code that is able to contain lost of information within the black modules making up the code. A QR code is really easy to spot – think of a white square with a black pattern in it.
A QR code is a sophisticated bar code – the difference being that a typical bar code is one-dimensional and contains only twenty numerical digits. A QR code can hold thousands of alphanumeric characters of information and it is designed to allow its contents to be decoded at high speed. It is the ability to hold so much information as well as their user-friendliness which makes QR codes a great option for lots of different uses.
Anywhere that requires you to recall or remember information could benefit from a QR code. They can be scanned in and ready by camera-equipped smartphones via software that’s already installed on the phone or by downloading a QR code reader app. The readers / scanners give smartphone users the ability to read a QR code without special equipment. So if you walked by a poster for an event you could scan the QR code and get all the relevant information direct. Same applies in a supermarket – if a product has a QR code on it, scan it and access all the details from your smartphone.
QR codes are happening and being embraced in real life at an astounding rate. According to a report by Mobio Identity Systems, QR code usage increased by nearly 4600 percent from 2010 to 2011 in the U.S. That’s not just a huge jump, that’s a quantum leap!
If you have the budget and the inclination you can also commission bespoke QR codes incorporating brand or company logos, images and promotional information.