Author Archives: Elite Edge

Sometimes it’s all about how you say it…

Posted on March 15, 2017 by Elite Edge

Does a name matter? We think so! Flat or apartment?  You say flat and an old tower block springs to mind on a not so desirable estate.  Say apartment and I’m envisaging waterfront and / or city centre luxury living.  … Continue reading →

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How do you achieve client satisfaction with a service-based business?

Posted on February 28, 2017 by Elite Edge

If you work in a service-based business you will know how difficult it can be to achieve client satisfaction. It can even sometimes be difficult to properly articulate the value or define the benefit of your services, thereby making it … Continue reading →

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People buy people

Posted on January 14, 2017 by Elite Edge

At the end of the day, ‘people buy people’ is still a constant truth in business. The work does not always go to the best business on paper – sometimes it goes to the one who made a better connection … Continue reading →

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Marketing blunders

Posted on January 1, 2017 by Elite Edge

Despite our best intentions marketing mistakes can and do happen. And they aren’t limited to the ‘little guys’ either. Below are some examples of famous gaffs made by large companies with sizeable marketing budgets and highly experienced teams. It just … Continue reading →

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Barriers to successful implementation

Posted on December 27, 2016 by Elite Edge

You allocate time, begin the task(s) and then wonder why things have not progressed accordingly.  Here are some of the most frequently encountered barriers to the implementation of plans in a business.

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How to… write a great case study

Posted on September 2, 2016 by Elite Edge

Case studies are a common element of proposals, discussions and presentations.  Most people just produce them without having a strategy behind the development of them. You can use them on your website, even link to the client site if you … Continue reading →

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Get your prospect approach communication right

Posted on July 23, 2016 by Elite Edge

The key to writing an effective and compelling approach letter or email is to focus on good communication. Keep your letter specific – avoid being too vague or over-generalising as you may fail to engage your audience Make sure your letter is … Continue reading →

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The value of a good case study

Posted on July 19, 2016 by Elite Edge

Stories appeal to us, we like dramatic narratives. We can relate to them and generally find them interesting and sometimes entertaining. Since the time of the Greek playwrights of 2500 years ago we have shown an interest in stories – … Continue reading →

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What marketing department?

Posted on June 26, 2016 by Elite Edge

Most of half Japanese companies do not have a separate marketing department because they believe that everyone in the company should be involved in marketing. This makes sense because it doesn’t matter how much work a marketing department does to … Continue reading →

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The squeaky wheel gets more business

Posted on June 22, 2016 by Elite Edge

We’ve all heard the old adage that ‘the squeaky wheel gets more grease’ – and, well, it makes sense doesn’t it. If you hear it squeaking, you’re more likely to put some extra grease on there to stop it. Well, … Continue reading →

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