Author Archives: Elite Edge

Manage your social media from your desktop

Posted on April 1, 2015 by Elite Edge

If you are tired of switching between LinkedIn, Twitter and Facebook to find out the latest news and what your contacts are doing think about installing a personal real-time browser on your desktop. In our office, we use HootSuite and we … Continue reading →

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Doodle – great tool for scheduling events

Posted on March 11, 2015 by Elite Edge

This is a super free tool and is quick to create an account.  It lets you schedule meetings and events and you simply  send a link for your event to those you want there, allowing them to add themselves and … Continue reading →

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Do you have Klout?

Posted on January 7, 2015 by Elite Edge

Rob Baker of Artisan Marketing Communications brought this tool to our attention.  In essence it analyses your social media effectiveness and shows you how far your circle of influence reaches.  Find out more here or visit Klout.

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Can you use promotions for business development?

Posted on December 10, 2014 by Elite Edge

You are probably thinking “merchandising” and if you are offering a service may feel this is not for you.  Don’t dismiss it just yet, read on! Merchandising is the way you present your product or service, in whatever media you … Continue reading →

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The customer is the boss

Posted on September 10, 2014 by Elite Edge

“There is only one boss: the customer.  And he can fire everybody in the company, from the chairman down, simply by spending his money somewhere else.”  Sam Walton, founder of Wal-Mart

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Getting customer service right

Posted on August 6, 2014 by Elite Edge

As a business you need to embrace the core principles of customer service before you can expect your clients to take your claims seriously.  You have to understand why you are committing to customer service and what that means before … Continue reading →

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“Sorry they don’t work here anymore, in fact they left two years ago…”

Posted on July 9, 2014 by Elite Edge

How embarrassing would this be when you are making a sales call? Your list is THE most important tool you own for prospecting.  If this isn’t up to date then everything else will fall apart around it. List fundamentals are … Continue reading →

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Fight Smarter not Harder

Posted on May 8, 2014 by Elite Edge

Sun Tzu said, ‘The best strategy in war is to win without a fight.’ Deciding to go where your competitors aren’t could be a potentially rewarding strategy. By focusing on markets, products or services your competitors have avoided could be … Continue reading →

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Building successful customer relationships

Posted on April 3, 2014 by Elite Edge

We should all be working to build long-term customer relationships. A one-off, quick-hit sale can be easier to achieve, relatively speaking; but that sort of approach to customers leads to more of the same – a lot of work for … Continue reading →

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What event(s) can you take advantage of as a business?

Posted on February 3, 2014 by Elite Edge

Another way to stay current and keep your customers and prospects well-informed is to respond in a timely manner to significant events or dates in the year. If there are big ticket industry events or particular times within the year … Continue reading →

Posted in Business Development, Communications, Events, Planning | Tagged , , , | Leave a comment