Author Archives: Marie

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

How NOT to attract new clients!

Posted on March 17, 2017 by Marie

We’ve focused on how to go about winning new clients in previous posts so thought I’d just clarify the best ways NOT to attract them – the deadly sins to avoid at all costs! Below are the rules that will … Continue reading →

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Positioning yourself in the market

Posted on March 9, 2017 by Marie

We work with many clients who assumed they were positioned at a certain level in their chosen markets.  However, when you start to analyse the market dynamics and reasons why campaigns are failing, it is usually because they have perceived … Continue reading →

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Publicise your business – 10 ways to get yourself in the limelight

Posted on March 3, 2017 by Marie

Here are ten ways that you can start to generate publicity for your company, which not only helps to position you as an expert in your chosen field(s) but also helps to keep you in the limelight ahead of your … Continue reading →

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The power of asking the right questions

Posted on February 23, 2017 by Marie

The power of asking the right questions The best way to learn about your clients (or prospects) is to get them talking about themselves.  The more thoroughly you know your clients the better you are able to anticipate their needs.  … Continue reading →

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Perception IS reality…

Posted on February 17, 2017 by Marie

How do you think your customers or prospects see you?  Does it match with how you want to be perceived? I was recently buying a gift for someone and had very limited knowledge about the item they wanted.  Therefore, I … Continue reading →

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Be careful – getting the business can be the first step to losing it

Posted on February 10, 2017 by Marie

Most people work very hard to win new business and nothing is too much trouble.  You can generate significant sales for a service simply by promising miracles. After doing that, you have a new client who can hardly wait to … Continue reading →

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Throw out the rule book!

Posted on February 1, 2017 by Marie

Who decided the way your industry should work? Give yourself permission to think in a different way. There are no rules so throw out the book and start to achieve more – generate new ideas and subsequently leads by allowing … Continue reading →

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Cross-selling: the ace up your sleeve?

Posted on January 25, 2017 by Marie

We all know that it takes a lot more time and costs more money to win new business than to look after the clients you already have.  On this basis, it should mean that cross-selling services in professional firms is … Continue reading →

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Turn your company into a heavily quoted source

Posted on January 20, 2017 by Marie

Follow these steps for making your company a heavily quoted source. Ever wonder why your competitors keep cropping up in coverage – whether it be national dailies, on big-time TV broadcasts or even in local business magazines – while your … Continue reading →

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Show me you care! Dealing with post-purchase dissonance

Posted on January 10, 2017 by Marie

I spoke about giving your customers a reason to buy from you in a previous post The Reason Why and wanted to expand on this theme today. Once you’ve given them “the reason why” what next?  It would be nice … Continue reading →

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