Author Archives: Marie

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

Entering new markets

Posted on November 15, 2016 by Marie

When considering entering new markets, companies need to make sure that their approach is properly planned.  Each will have different reasons and aspirations for wanting to enter a new market such as: growing the business finding new customers saturation of … Continue reading →

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Small business marketing strategies for tackling larger companies

Posted on November 4, 2016 by Marie

Positioning, PR keys to competing as a small business One of the great challenges facing small business owners is that they must often battle for customers with larger competitors, who can afford to run more advertising, offer lower prices, and … Continue reading →

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Sales letter basics

Posted on October 24, 2016 by Marie

The letter is usually the first thing that your prospect will read, even in you accompany it with a brochure.  You need to make it relevant.

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“Send me a proposal” – music to your ears?

Posted on September 3, 2016 by Marie

Or not?  Sometimes when a prospect says “OK, send me a proposal” we go into panic mode.  Whereas these words should be music to our ears!

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The “simple” business card

Posted on August 12, 2016 by Marie

Do you proudly deposit your business card into the hand of its intended recipient – or do you hand it over with some trepidation, hoping the other person doesn’t look at it too closely because you know it isn’t as … Continue reading →

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Big impact doesn’t have to mean big bucks

Posted on August 5, 2016 by Marie

Effective marketing campaigns don’t need big-company budgets. By being smart at the outset and taking the necessary time at the planning stage, you can coax the greatest value from your budget, regardless of its size. Big impact doesn’t always mean … Continue reading →

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Write a winning sales letter

Posted on May 15, 2016 by Marie

Direct mail can be extremely effective but companies waste thousands of pounds sending out inappropriate material to their existing and potential customers.  Here are some tips to make sure that you are increasing the value of your own communications. First … Continue reading →

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Write a great sales proposal

Posted on May 4, 2016 by Marie

Tips for writing a good sales proposal 1. open with a situation summary – you are summarising your understanding of your prospect’s plight and demonstrating that you have a good understanding of the problems or challenges they face

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The importance of continuity and consistency – maintaining momentum

Posted on March 15, 2016 by Marie

One of the most difficult challenges of any marketing, communications or business development campaign is maintaining momentum. These activities tend to generate their own buzz and excitement at the beginning as everyone involved begins to buy into and contribute to … Continue reading →

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The benefit of video for SEO performance

Posted on February 28, 2016 by Marie

The benefit of video content might not be immediately apparent to everyone; but as soon as you consider that YouTube is the second largest search engine behind Google then the benefits become more obvious. Video content is especially useful for … Continue reading →

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