Author Archives: Marie

About Marie

I started Elite Edge at the end of 1999 and I am still as passionate about marketing today as I was then - probably more so because I consider myself very lucky to do a job that I love every day! My area of specialism is strategic planning but like most people these days, I wear many other hats too!

Get the most out of your website or blog using Google Analytics

Posted on February 18, 2015 by Marie

Unless you know and understand who is visiting which pages of your website and / or blog and what their intent is, it is impossible to target your content and communications effectively.  Most hosting packages that you purchase will have … Continue reading →

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Google+ in a nutshell

Posted on February 11, 2015 by Marie

With all the publicity that is out there right now about Google+ – its being cited as “the new Facebook” – I was going to write about it and then I got an email that did exactly that.  So, here’s … Continue reading →

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How to use QR Codes to make your marketing more effective

Posted on January 21, 2015 by Marie

  Here are 9 ways to use QR codes effectively in your marketing: Increase online sales. Drive traffic to your website.  QR codes can link to specific web pages and you can also create codes that are specific to individual … Continue reading →

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Dropbox – a simple and effective tool for sharing files

Posted on January 14, 2015 by Marie

Dropbox is a great tool with multiple uses.  I use it to back up blogs, “park” files I’m going to need at clients’ instead of bringing my laptop or memory stick and also to share files with other users. Its … Continue reading →

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Find out if your product or service is weak…

Posted on November 15, 2014 by Marie

A quick acid test to find out if your product or service is weak is to write an advertisement for it. Write the ad using your best content – you need a great hook, good creative and maybe an image. … Continue reading →

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Get started with your marketing NOW

Posted on November 8, 2014 by Marie

You’ll send that marketing e-shot out to the database once you’ve sorted out the little button on the website that you want a different colour.  Or maybe it would be best to wait until Monday, it’s no good sending on … Continue reading →

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Differentiators that don’t work

Posted on October 29, 2014 by Marie

When you explain why a client should use your services, make sure you don’t roll-off the following “differentiators”.  Why?  Because they are trite, overused and ineffective.  My next blog post will cover the differentiators that you should use.

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Differentiators that do work

Posted on October 22, 2014 by Marie

Following on from last week’s post Differentiators that don’t work I wanted to talk today about those that do.  You need to distinguish yourself by focusing on how you will provide benefits and insights for clients.

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How viral marketing works online

Posted on August 13, 2014 by Marie

Many companies do some form of viral marketing without being aware they are doing so!  If your email has a link to your website or a promotional message as part of your signature then you already have the basics in … Continue reading →

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Business Networking Events – get the most out of them

Posted on July 2, 2014 by Marie

Whether you are a natural networker or you attend events and mingle with strangers under duress, have a read of this post to help you to get the most out of your business (and personal) networking events. We are frequently helping … Continue reading →

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